AI-Driven Climate Campaigns

Elena Pro, António Valentim

European Institute, London School of Economics

Has this ever happened to you?

The Problem

Climate change image

80%
care about climate change

BUT
don’t do anything about it

Our Solution

AI
Climate Conversation Bot
AI: Hi! I see you care about the environment. What matters most to you - your children's future, energy costs, or something else?
You: Honestly, I worry about my kids
AI: I understand that parental concern. Let me share how climate action today protects the world your children will inherit...
You: Tell me more

How it Works?

Social Media

GP
Greenpeace UK
💬 Curious about climate change?
Chat with our AI for 5 minutes

Newsletter

Friends of the Earth Weekly
• UK announces new renewable energy targets
• Local community wins against fracking proposal
• New study shows impact of diet on carbon footprint
🤖 Try Our Climate AI
👆
Click
💭
Learn
🎯
Tailor
Act

The Team

Elena Pro
Elena Pro
PhD Candidate, LSE European Institute

• Data Science & AI Development
• Building the interface
• Behavioral data analysis

António Valentim
António Valentim
Assistant Professor, LSE European Institute
• Climate Opinion Expert
• Political Behavior Research

Your £10,000 Will Fund

🧪
Run Experiment
2,000-person trial
Measure effectiveness
⚙️
Refine Interface
Improve based on
user feedback
🤝
Find Partners
NGOs for field
experiments
Prove Concept
Validate before
scaling up

The Numbers

£500
Traditional targeting
per 1,000 people
£35
Our AI approach
per 1,000 people

Our Vision

Instead of thousands of flyers…

Thousands of conversations

Instead of generic messages…

Personal connections

Instead of walking away…

Taking action

This is what we are building.

Appendix

AI diagram

An Example

AI diagram