AI-Driven Climate Campaigns

Has this ever happened to you?

The Problem

Climate change image

80%

care about climate change

BUT

don’t do anything about it

Our Solution

AI

Climate Conversation Bot

AI: Hi! I see you care about the environment. What matters most to you - your children's future, energy costs, or something else?

You: Honestly, I worry about my kids

AI: I understand that parental concern. Let me share how climate action today protects the world your children will inherit...

You: Tell me more

How it Works?

Social Media

GP

Greenpeace UK

💬 Curious about climate change?
Chat with our AI for 5 minutes

Newsletter

Friends of the Earth Weekly

• UK announces new renewable energy targets
• Local community wins against fracking proposal
• New study shows impact of diet on carbon footprint

🤖 Try Our Climate AI

👆

Click

→

💭

Learn

→

🎯

Tailor

→

✅

Act

The Team

Elena Pro

PhD Candidate, LSE European Institute

• Data Science & AI Development
• Building the interface
• Behavioral data analysis

António Valentim

Assistant Professor, LSE European Institute

• Climate Opinion Expert
• Political Behavior Research

Your £10,000 Will Fund

🧪

Run Experiment

2,000-person trial
Measure effectiveness

⚙️

Refine Interface

Improve based on
user feedback

🤝

Find Partners

NGOs for field
experiments

✅

Prove Concept

Validate before
scaling up

The Numbers

£500

Traditional targeting

per 1,000 people

£35

Our AI approach

per 1,000 people

Our Vision

Instead of thousands of flyers…

Thousands of conversations

Instead of generic messages…

Personal connections

Instead of walking away…

Taking action

This is what we are building.

Appendix

AI diagram

An Example

AI diagram